Black Friday doesn’t have to be overwhelming—or expensive. While big retailers spend millions flooding your feeds with ads, small businesses have unique advantages money can’t buy: authenticity, community, and personal connection.

In this blog, we’ll walk you through simple, budget-friendly strategies to maximize your Black Friday sales—from choosing profitable promotions to building a 7-day game plan. Discover how to turn loyal customers into your biggest advocates and create a holiday campaign that works without a corporate budget.